Voiceover is a creative and technical post-production process that overlays audio of a new language on top of, or in replacement of, original dialog and/or narration. When performed by expert practitioners like SPG Studios, the end result is a linguistically and culturally authentic reproduction that seamlessly engages the viewer's attention. The right voiceover can elevate content by adding a storytelling element and can be used to give video or audio content a brand voice. From a commercial point of view, dubbing allows the author of the original content to access new markets while preserving the quality and artistry of their work.