Brazil has the 8th largest economy in the world by nominal GDP, and the largest in Latin America. It also has the fifth-largest economy by purchasing power parity, making it a great market to enter for many brands and organizations. Brazil is especially present online, with the fourth-largest number of connected users in the world, creating an abundance of opportunities for international companies to expand.There are approximately 211 million people in Brazil who speak Portuguese, which is about 20 times more than the number of residents in Portugal. Brazilian Portuguese (or “BPO”) differs from its Iberian counterpart in pronunciation, vocabulary, and to a lesser extent grammar and spelling.Whether you are looking to dub, subtitle, or narrate, localizing in Brazilian Portuguese gives you access not only to Brazil itself but to a thriving community of several million expatriates. International companies have enjoyed great success localizing their marketing and ad campaigns, videos, TV and radio spots, VOD (video on demand), e-learning materials, video games, and more into Brazilian Portuguese.

Over the past 30+ years, SPG has provided BPO localization services for feature films, TV and other episodic series, documentaries, video games, web content, commercials, TV and radio spots, e-learning and training videos. In the majority of cases, we’re asked to provide voice-overs, narrations, or dubs, which are sometimes referred to as video dubbing or audio translation. Sometimes clients also need us to prepare subtitles, translations, graphics localization, and other media services.

Something special happens when you focus on one thing and do it very well. You not only develop unrivaled expertise, but also systems, processes, and relationships that enable faster and more flexible workflows. SPG’s proprietary software, along with our pro audio gear, Dolby-certified studios, networking infrastructure, and thousands of contacts in the Portuguese-speaking world, allow us to localize like nobody’s business! Regardless of the size of your budget, the urgency of your deadline, or the exactitude of your Portuguese linguistic standards, SPG can deliver.

SPG has lots of amigos e amigas (friends) in Brazil and Portugal! We work with a very large and diverse range of native Portuguese voice artists, directors, localization experts, and recording and mixing engineers. Depending on the content type and project goals, we can employ:“UN style” voice-over, which plays “on top of” the original dialogNarration that replaces the original, orLip-sync dubbing, which synchronizes to lip movements and reflects the tone and emotional quality of the original speakerAll three styles require linguists to translate the as-recorded script to bring every nuance of your source material into Portuguese. Dubbing requires the added step of adapting the script to optimize the sync between our recorded Portuguese audio and the original visuals. SPG’s best-in-class adapters scrutinize each word and phrase to ensure the dubbed performance conveys the exact “feel” of the original.For many clients, the most crucial step in the process is casting Portuguese voices. SPG can manage the entire process, or present you with filtered or unfiltered lists of voice samples. We can offer a near-limitless variety of ages, styles, tonal quality, and performance capabilities. SPG has dubbed children singing, aliens speaking a made-up language, and everything in between!Other critical steps in the process include:Editing, mixing, and post-production services that ensure the audio quality sounds perfectFile transfer, digital asset management, efficient workflow tools, and secure digital rights managementAfter recording is complete, we turn our attention to the graphics localization of onscreen text, titles/credits, “lower thirds”, and other written material. To fully immerse your audience, all relevant text should be in Portuguese

When text or narration is preferable to lip-sync voice dubbing, SPG offers subtitling, closed captioning, and audio description services. Our roster of Portuguese translators, linguists, adapters, and editors have extensive experience creating subtitles and closed captions in a timely and cost-effective manner. We also employ audio description specialists with thousands of hours of experience delivering information to the sight-impaired community.